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Media Release

Gear Up for Kids: Sponsor the Mayor’s Bike Ride & Kids Bike Rodeo

(Huntsville, ON) The Town of Huntsville is now inviting local businesses and community partners to support its Gear Up for Kids Program, a community-driven initiative that helps put bikes – and confidence – into the hands of local youth. 

The Gear up for Kids Program includes the Mayor’s Bike Ride and Kids Bike Rodeo, taking place on Thursday, June 12, 2025. These two family-friendly events promote bike safety, physical activity, and the power of active transportation – a simple, sustainable way to get around that improves mental health, reduces chronic health issues, and fosters a healthier, more connected community.

Mayor Nancy Alcock launched the Gear Up for Kids challenge to bring residents, businesses, and organizations together in support of local youth through the gift of a bike. The initiative reflects her belief that a community-focused approach to active transportation is key to building a vibrant and inclusive Huntsville. 

“Access to active transportation, like biking, helps build independence, confidence, and connection,” says Mayor Alcock. “When we give a child a bike, we’re not just supporting physical health. We’re investing in their well-being and in the future of our community.” 

This year’s goal is to secure five sponsors, which will put five bikes in the hands of local youth. Each $450 sponsorship covers the cost of a new bike and safety gear for one child. 

Why Become a Gear Up for Kids Sponsor? 

  • Empower a child with the tools they need to bike safely and confidently
  • Support youth health and access to physical activity
  • Align your brand with a meaningful community cause
  • Be recognized in event-related marketing materials 
  • Connect in-person at the event with an optional on-site booth 

Sponsorship Deadline: May 8, 2025

Opportunities may remain after the deadline, but recognition in marketing materials cannot be guaranteed. 

Ready to Gear Up? 

Secure your sponsorship at Huntsville.ca  

Event Details: Mayor’s Bike Ride and Kid's Bike Rodeo  

  • Date: Thursday, June 12, 20254:30–6:30 PM (last entry 6pm): Kids Bike Rodeo on the Jack Bionda Pad at the Canada Summit Centre
  • 6:30–8:00 PM (rides leaves at 7pm): Mayor’s Bike Ride departing from the Canada Summit Centre 

For more information, contact: 
Brydyn Thompson 
Programs Coordinator – Youth & Family Services 
Brydyn.Thompson@huntsville.ca 
705-789-6421 ext. 3032 

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About the Town of Huntsville 

Located in Ontario’s cottage country, the Town of Huntsville is the largest community in the District Municipality of Muskoka. From May to October the Town receives a significant influx of visitors, doubling if not tripling the permanent resident population of over 21,000. The combination of Muskoka’s scenic beauty, rugged landscape, extensive waterfront, and close proximity to the world-famous Algonquin Park has made Huntsville a popular retreat for year-round residents, seasonal residents, and tourists alike. In addition to 68,000 hectares of unparalleled natural environment, Huntsville has a vibrant downtown, dynamic arts and culture scene, and world-class restaurants, shopping and recreation facilities. The Town’s economy is primarily based on tourism, recreation, and the service sector, with a strong construction industry.

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